WooConf 2017 Highlights

WOOCONF 2017 HIGHLIGHTS
SCHEDULE: https://2017.wooconf.com/schedule/
VIDEOS: https://2017.wooconf.com/videos/

Pre WooConf Meetup

Skype for Developers
Justine Coates, Skype Evangelist

https://devblog.skype.com/

Skype plugin for WP, Skype Web Control
https://wordpress.org/plugins/skype-web-control/

Microsoft Teams collaboration tool
https://products.office.com/en-us/microsoft-teams/group-chat-software

SharpSpring for marketing automation
https://sharpspring.com/

XWP Stream monitoring updates
https://github.com/xwp/stream

Andrew Reeve, Speaker
Native apps talking to Woo
Honestbrew.co.uk

Favorite SoCal Breweries
Green Cheeck – http://www.greencheekbeer.com/
Monkish – http://www.monkishbrewing.com/
Bottle Logic – http://bottlelogic.com/

Keynote with Todd WIlkens, Head of WooCommerce

WooCommerce Services sets up tax integration in setup wizard, installs JetPack.
WooCommerce mobile app, investing heavily in mobile app 

David Lockie, Speaker
Enterprise eCommerce with WooCommerce at the center
https://pragmatic.agency/

PEI – integrating with Blaize
http://blaize.io/

Google tag manager integration
https://developers.google.com/tag-manager/ 

Pragmatic uses Jira and Confluence for pm, also Bitbucket and Jenkins.
They communicate the work done in each sprint.

Perfect audience platform for retargeting
http://www.perfectaudience.com/

Kevin Eulenberg, Speaker
When to Buy, Customize, or Extend a Plugin
Medium.froux.co

Golden ticket winner from Hamburg for https://canvasco.de/
Fancy plugin designer for customizer plugin
https://canvasco.de/en/design-your-own/

AMP – Accelerated Mobile Pages to increase load time and conversions
https://www.ampproject.org/
https://neilpatel.com/blog/the-definitive-guide-to-accelerated-mobile-pages-amp/

Built on AMP HTML, AMP JS, AMP CACHE
https://www.ampproject.org/learn/overview/

Rand Fishkin, Speaker
Wizard of Moz

Moz – Keep Up with Google in 2017
Https://bit.ly/keepup2017
Whiteboard Friday, MOZ YouTube Channel
Moz hosts videos on their site first, then 90 days later add toYoutube
https://www.youtube.com/user/MozHQ

Google images for search, also Instagram, Pinterest and Facebook
Consider click through rates when choosing keywords, opportunities

Google Keyword Planner’s Dirty Secrets blog post
https://moz.com/blog/google-keyword-planner-dirty-secrets

Have varying iterations of keywords on a page

Proven Hacks

  1. Republishing, Publish on Medium with original post link, Quora, Fortune, LinkedIn
  1. Guest Contributions search on topic “guest contributor”
  2. Local Links

Rankbrain, one page can rank for multiple keywords
https://moz.com/learn/seo/google-rankbrain

Zach Stepek, Speaker

Partner, Development and Strategy
https://mindsize.me/
Zach@mindsize.me 

Build Sites to Scale
HTTP / 2 for speed
CSS Minify

WooCommerce Order Tables plugin to separate orders from database
https://github.com/liquidweb/WooCommerce-Order-Tables
Developed with LiquidWev and Mindsize

ElasticSearch and ElasticPress for faster searching  – drawbacks include custom coding requirements for simple queries, have to manage elastic servers.

NeuralSearch with technology by Algolia
Private beta https://neuralsearch.io/wooconf

Working with WP Engine, LiquidWeb and Crowd Favorite

Kenn Kelly, Speaker
How To Price Your Product for Profitability
https://neversettle.it/
https://neversettle.it/resources/

Most important areas to focus on for a business are marketing and innovation.

Touchpoint POS
http://www.touchpointplus.com/

Inventory Management with Stitch Labs
https://www.stitchlabs.com/

Trade Gecko
https://www.tradegecko.com/

Clover with First Data and Card Point  POS Solution
https://www.clover.com/run-your-business/pos-systems

Multi channel inventory control
https://www.ecomdash.com/

Larger integrations with Modern Retail
https://modernretail.com/

John Maeda, Keynote Speaker
https://maedastudio.com/
Global Head of Computational Design and Inclusion
Go to meet ups for merchants to hear their stories and pain points 

Download PDF of WooCommerce Highlights