Archive | September, 2013

WooCommerce is the Best Alternative to the Google Checkout Shutdown

In the last few weeks, I have had some clients call me in a panic over news of the Google Checkout shutdown. Google recently announced that Google Checkout will be retired on November 20, 2013. While this is certainly inconvenient for some online e-commerce sites, there are solutions to implement to keep an online store running. One easy alternative is using WooCommerce as a payment gateway for your WordPress site to continue to sell merchandise.

What is Google Checkout?

Google Checkout is an online process that Google created for paying for goods or services purchased online. Individuals enter their credit card information, as well as as shipping address, into their Google account, which enables them to easily purchase items on e-commerce sites. Google Checkout also provides fraud protection, and allows buyers to track their online purchases.

Google Checkout closure

Google Checkout

On November 16, 2011, Google Checkout was renamed to Google Wallet. This service allows users to store their credit, debit, and even gift card, information on their mobile phone to pay for purchases made on the web or in stores where contactless payments are accepted. Google Wallet also allows users to use special store promotions; all one has to do is have the barcode on the phone be scanned at checkout for the discount or promotion to be applied.

How Does the Google Checkout Closure Affect You?

The Google Checkout closure will affect many online e-commerce sites as of November 20, 2013. Here is what Google has to say:

  • Merchants selling digital goods may transition to Google Wallet for digital goods
  • Merchants selling through Google-hosted marketplaces (e.g. Google Play) will be unaffected
  • Merchants selling physical goods will need to switch to third-party alternatives

WooCommerce – a Google Checkout Alternative

WooCommerce

WooCommerce

If you have a WordPress site where you sell physical goods and you have used Google Checkout as your online processing center, you will need to replace that method this November. A great alternative is WooCommerce, which is a free plugin that allows users to customize their selling and shipping options for an additional fee.

As I explained in my previous blog, “WooCommerce – The Best WordPress E commerce  Plugin,” WooCommerce works by allowing customers to pick the items they want, add them to a cart, and then click purchase. Once they do that, they will be transferred to PayPal, which will take their credit or bank account information, process it, and then notify you once payment has been made. Once you know that payment has been secured, you can set up account updates for clients, so they can be alerted when their product ships, etc. WooCommerce has offsite checkout built-in, so you don’t need an an extension to connect to PayPal. It also allows for built-in shipping options, with national, international, and even local delivery options.

WooCommerce lets visitors easily scroll through your site and view photos and detailed information about products and their different attributes, such as sizes and colors. It also integrates with social media, therefore allowing customers to leave reviews and share the products you offer on sites like Facebook. WooCommerce allows owners to set up promotional discounts and coupon codes, even rewarding buyers with discounts for sharing your products on social media forums.

WooCommerce makes it easy for business owners to keep track of sales. You can view and edit order details, get update statuses, and add notes to orders. You get access to built-in reports, and can even manage your inventory with this plugin.”

To replace Google Checkout, you will need to uninstall it from your WordPress site, and then install the WooCommerce plugin. I always recommend WooCommerce to my clients, and believe it is one of the easiest plugins in to integrate into a WordPress site.

The team at Behla Design is dedicated to creating visual experiences that effectively tell our clients’ stories while engaging, exciting, and enticing their customers. Our firm consists of the top web design and development, WordPress, search engine optimization (SEO), and copy writing professionals. Our founder, Andrew Behla, has worked in the graphic, print and web design industry for over twenty years.

For more information, visit Behla Design.

business solutions, ecommerce, how to, wordpress

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WordCamp LA 2013

wordcamp-laAs I’m writing this, there are just a few seats left for the 2013 WordCamp Los Angeles.

From WordPress Wiki: “WordCamp” is the name given to all WordPress-related gatherings, both informal unconferences and more formal conferences.[74] The first such event was WordCamp 2006 in August 2006 in San Francisco, which lasted one day and had over 500 attendees.[75][76] The first WordCamp outside San Francisco was held in Beijing in September 2007.[77] Since then, there have been over 150 WordCamps around the world, for an average of nearly one a week.[77] WordCamp San Francisco, an annual event, remains the official annual conference of WordPress developers and users.

wcIf you have never been to a WordCamp before, we urge you to go! It’s the best place to learn, discover and connect to the WordPress community. This year the event  is held over two information packed days at Cal State University, Los Angeles. Sandwiched in between the full schedule of talks is the after party, which is often the best place to connect with WordPress professionals in a more casual and relaxed way. You will quickly learn that WordPress folks like to have fun and socialize too!

For only $40 you can attend all of the events, a fraction of the actual cost to put on the event. You might ask yourself, “why do they do this?” It’s part of the WordPress culture to give back to the community. WordPress is an open source solution who’s very existence is dependent on the community of developers who have contributed to the core development. We’ve found that attending WordCamps can be contagious and you might be soon trekking up and down the coast too!

So, what are you waiting for? Sign up today!

 

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