If you have a website, you may have created it for many reasons, some of which are to write a blog with your opinions, post interesting photos, educate others, promote a business, have a social cause, or trying to make money through an online store. Either way, you want to attract as many people as possible to your site so they can read your blogs, shop at your e-commerce store or contact your company to engage in new business. While you may have created a great, easy-to-use site, and offered great insight or top-of-the-line products, one piece of advice I offer to my clients is to have relevant content. Content is very important for your online site, and I will give three reasons why in this blog.

Three Ways Content Writing Can Help Your Site

1. Keywords, keywords, keywords – Many website owners spend hundreds, even thousands, of dollars every month on advertising. There are various ways to do so, with ads running on other sites, or with pay-per-click advertising. However, there is a great way to see more traffic come to your site without spending any money, just some time on writing. Content writing is an underused, but very good way to help your website. All it means is that you create regular, quality, relevant content in the form of blogs or articles, and update them on your website.  If you use WordPress, it is very easy to maintain your blogs as WordPress is a content management solution with a system to publish blogs in an organized way.

The most effective way to incorporate content writing in your website is to do keyword research first. There are various ways to do keyword research, with paid and free programs. The most popular is Google Adwords, which will give you statistics for how often each keyword, or term, is searched for every month, and whether the competition for each term is low, medium, or high. You want to try and pick terms that have the lowest competition and the most possible people searching for them. This way, whether you advertise as well, you will have many keywords right on your site that will help new visitors find you.

Another great aspect about using content writing is that you can tailor the blog and the keywords to your city or neighborhood, if you have a local business. Say you sell bicycles in Chicago. To attract local clients to come into your store, you can write articles about different types of bicycles, and include keywords, such as purchasing bicycles in Chicago, or Chicago bike store. You can also write blogs about local events for bike riders, which will definitely get you some new visitors that may be searching for those same events. Those visitors can turn into potential new customers.

2. Relevance – So you have a website, but how do you compete with other sites and help people find you online? Before, all you needed were keywords and links throughout your site, which was pretty easy to do. But times have changed, and Google has gotten smarter. Now, for your website to have a chance to come out and beat the competition, and come up in the first few pages of the Google search, you need to have current and relevant content. That means that you need to spend the time to update your blogs and articles regularly, so that Google can sense that you have the latest news about your particular product. So spend time writing, and see your website gain more and more popularity with each month.

3. Expertise – “Demonstrate your expertise through content,” says LunaMetrics. ” A pizzeria near my house in Pittsburgh has an alternative menu on their site for people seeking gluten free pizza and Italian food and they’ve received press/links because of this. What’s your specialty? Blog about it, include it on your site and tell others.”

What sets you apart from all the other pizza places in your city? Through content writing, you can let potential customers know what your niche, or specialty is. You can write that you make your own sauce, or offer gluten-free pizza varieties, or even import cheese from Italy. Just having a regular site with your menu and address will not let individuals searching for a new pizza joint truly get to know you, but with some articles, you can make them feel like they’ve been to your spot already.

Are you selling vitamins online? It’s crucial for you to write credible blogs and link them to other expert sites. Write about the latest health news and breakthroughs, and include keywords and links to the products you sell. Chances are someone that is searching for an answer to their health question can come upon your article, and then may purchase one of your products. Wouldn’t that be great, without you spending a single dollar on advertising? Remember, the more in-depth and relevant your articles are, the more probability that someone will trust that you’re an expert in your field, and will come back to your online website again and again.

The team at Behla Design is dedicated to creating visual experiences that effectively tell our clients’ stories while engaging, exciting, and enticing their customers. Our firm consists of the top web design and development, WordPress, search engine optimization (SEO), and copy writing professionals. Our founder, Andrew Behla, has worked in the graphic, print and web design industry for over twenty years.

If you’d like to discuss creating content writing for your website, contact Behla Design.