new project questionnaire

Communication is always the key to a successful project. This Project Planner will help you organize the overall goals for your project in a way that we can understand and use to accurately provide you with an estimate. Please fill out this form to the best of your ability. If there is a question that doesn’t make sense or doesn’t apply to your project, feel free to leave it blank. Please involve all decision-makers in this step.

Name*
First Last
Business or organization name
Email*
Website
Example: http://mywebsite.com
Phone
Please enter your extension in the field below.
Phone Extension
I. General Project Information
1. Web address or URL for new project:
2. What is your desired launch date for this project?
3. Do you have a budget already established for this project? If so, please indicate here.
4. Can the project be divided into phases to account for budget and timing constraints?
5. Site Redesign Information (If this site is not a redesign, please skip this section)
6. What is your main goal for this redesign (i.e., provide a better user experience, update the site's look and feel, target a different audience)?
7. Are you looking for a new logo and branding for your site or are you satisfied with what you have in place?
8. Which aspects of your site do you feel are successful and why?
9. Which aspects of your site do you feel are unsuccessful and why?
10. Do you plan on using content from the existing site and if so, which portions?
II. Project Goals
1. Briefly describe the site's concept and what service it seeks to provide:
2. What is your main objective or reason for this project (i.e., promoting a new product/service, making the site user friendly, targeting a specific audience)?
3. What is the objective of the site? What do you want it to DO for you? What JOB is it taking care of?
4. How do you define success? At 3 months? At 6 months? At 1 year? at 5 years? at 10 years?
5. Are there any other considerations that could impact the project schedule (i.e., new product launch, trade show, marketing campaign)?
III. Target Audience
1. Describe a typical user who will visit your site (provide more than one profile if applicable). Be as specific as you can.
2. What action(s) should the user perform when visiting your site (search for information, sign up for an account, purchase a product/service)?
3. How many people visit your site currently?
4. Will you sell things (products, services, etc) on the site? What's the current conversion rate (visits vs leads, leads vs purchases)?
5. To the best of your ability, describe the end result of your project's look and feel (i.e., clean, balanced, modern):
6. List two or three other sites you like and why:
7. How does your company set itself apart from the competition (please provide competitor URLs)?
8. How many pages does your site have?
9. Will the site contain static pages or are you looking for a Content Management System that will allow you to add content as you see fit? Will you also need a blog?
10. Will you need help with developing your content and are you interested in SEO (Search Engine Optimizaiton) for your project?
11. Please list social media assets (including Facebook Fan Pages, Twitter accounts, free blogs, and anything else that is relevant).
File
Max. file size: 50 MB.
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new project questionnaire

I. General Project Information

5. Site Redesign Information (If this site is not a redesign, please skip this section)

II. Project Goals

III. Target Audience

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