Archive | July, 2020

Maximizing Conversion on Mobile Shopping

More and more consumers use mobile devices for shopping. This rise in online transactions being processed via smartphones and tablets means that both store owners and consumers are finding mobile devices to be more convenient and trustworthy. While this shopping change opens wider opportunities and advantages for business owners wanting to improve their presence on the web, it also presents some issues that business owners should be aware of before they go online and which they should address as early as possible.

Pros, Cons and Opportunities

The increased adoption of mobile devices has given birth to a more web-savvy generation. Thanks to the advances in communications technology coupled with the bursting industry of internet-capable devices worldwide, consumers today can access online stores more easily than ever via their mobile devices.

Purchasing goods and services from the comfort of your home is more convenient now than driving to actual physical stores. Not only does it saves time, but the mobile shopping experience is more engaging allows one to select merchandise quickly from multiple sites with just a few mouse clicks.

However, despite the fact that online transactions have come a long way, there are still pain points that can significantly affect buyers’ enthusiasm to visit some sites, and this reluctance can in turn reduce a business’ sales.

Slow mobile loading time

Page load time matters for the online shopper. Page engagement requires fast loading time since the average user lacks patience. If a page is slow to open, a user will leave a site. This behavior is confirmed in a Kissmetrics survey that says a typical user will only wait 6 to 10 seconds before leaving a page if it does not load within this time frame. Some consumers might forgive slow load time because of great web design or other functionality, but slow mobile loading can seriously discourage potential customers.

This challenge can be mitigated by employing usable and functional designs like: serving reduced image sizes specifically tailored for mobile devices, limiting fonts and backend scripts, and even reducing third party plugins which can be resource-heavy.

Unresponsive web design

The era of mobile browsing resulted in new sets of problems for web design since sites were originally designed for the wider screens of desktops and laptops. Many sites designed for desktop and laptop viewing become too difficult to browse when viewed on smaller mobile screens. The contents (texts and images) are either too small, do not fit the screen, or become distorted. Imagine a potential customer who visits a non-mobile-friendly website, and then leaves, just because the site looks bad on her tablet or phone. Now, imagine this being repeated hundreds and thousands of times by other users.

Unlike when desktop and laptop websites were the only way to connect to the internet, designers now have recognize and design sites for the continuously growing mobile devices market. Websites now need to be “mobile-friendly” and “responsive.” Being responsive means the website adjusts its look and layout automatically based on the device it is being viewed on whether on a desktop, laptop, tablet or mobile phone. The look doesn’t need to be exactly the same across all platforms, but it should look nice and not be distorted wherever it is viewed. This means that all the design elements (the screen widths, menus and navigations, images, forms, text sizes, videos…) should adjust their size and placement on the screen across most, if not all, devices. Making a site responsive also means the user’s need to constantly zoom in or out or pinch to adjust the size of the images and texts is eliminated.

Complex Web Structure

What works well with desktop browsers is not always true for mobile browsers. Because of the narrow screens on mobile devices, web pages meant for mobile viewing should have structures that are direct and simple. The key is to lead the user into converting a page visit into a sale. Removing unnecessary elements that clutter the page and highlighting the more important contents will lead to mobile sales. Short and sweet is the mobile way.

Hire Us

Behla Design has a long history of creating websites that look good on all devices. We recognize the de facto importance of mobile browsing, thus we ensure that the mobile experience is well integrated into our web designs. Our team is dedicated to creating visual experiences that effectively tell clients’ stories while keeping an engaging and exciting experience for our clients’ valued customers. Contact us if you have questions or if you need our help.

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Using Subscriptions with WooCommerce

There are certain niches in the eCommerce community that sell products or services released regularly on a periodic basis. These could be prints such as magazines, digital or virtual products like eBooks, audios, videos, podcasts, or online memberships offering exclusive access to digital products.

Anybody who’s into these similar lines of businesses would know the challenges of managing products and collecting recurring payments on a regular basis. Which, if not implemented correctly, could mean potential losses in profits.

The WooCommerce Subscription Extension

The WooCommerce Subscription is a plugin that makes it easy to create and manage subscription products with recurring payments.

Subscription, in an eCommerce context, is simple. Customers sign up for a defined recurring period of payment before they are given the product. These are either physical goods or virtual/digital products. WooCommerce Subscription handles all the intricacies from creating the product, defining the parameters of subscriptions including the interval periods and the corresponding fees, and payment collection.

The features below are just some of the numerous benefits and advantages you may have when using WooCommerce Subscription. You can mix and match all these flexible features to suit your specific needs.

1. Support for Simple and Variable Subscription Types of Products

Simple subscriptions are single products with single options, ex: Monthly Membership, Quarterly Magazine Subscription, and Annual Membership.

This extension also supports variable subscriptions, which allows you to setup a single product with variable or multiple options (ex: magazine subscription with options for monthly, quarterly, bi-annual or annual subscription) where each option has its own pricing and billing schedule.

Variable subscription makes it easy for you to manage your products by grouping similar subscription items with varying billing options into one, therefore eliminating the need to setup several simple subscriptions.

2. Support for Virtual and Downloadable Products

Aside from physical products, this extension also supports virtual products like membership, and downloadable products like videos, audios and eBooks to name a few.

3. Multiple Billing Schedules

You can set it to daily, weekly, monthly, annually, with additional options for setting intervals like every month, every 2 months, every 3 months, etc.

4. Sign-Up Fees and Free Trials

You can add an optional one-time sign-up fees which will be charged at the outset of the subscription. This is a common practice on services that are offered for members only.

Free Trials can also be set optionally, allowing your customers some period before they are charged for the first recurring payment. This can also be used optionally with Sign-Up Fee where the fee is charged at the outset of the subscription.

5. Subscription Coupons

Installing this plugin also adds four additional coupon types you can choose from. These are: Sign Up Fee Discount, Sign Up Fee % Discount, Recurring Discount, and Recurring % Discount. These allows you to give fixed amount or percentage discount to either the sign-up fee (one time, on the outset) or the recurring fees.

6. Support for Automatic and Manual Renewal of Payments

Manual renewal of payment allows your customer to renew the subscription beyond the lapsed time. Manual renewal by a customer is done after logging into your website. This is great for customers who don’t want to be bound by contract and want more control of their subscriptions.

To those who want to skip the hassle of doing manual renewals, this plugin also supports automatic renewal of payments. This is the most convenient method of payment for both for those customers who are okay with continuous subscriptions and store owners as it does not require any involvement from either party. All payments are automatically charged. However, take note that this method of payment only works on gateways supporting automatic renewal (among these are Stripe, BrainTree, Paypal and Authorize.Net to name a few). This plugin currently supports more than 25 payment gateways. WooCommerce extensions for these payment gateways are bought and installed separately.

The above mentioned are just few of the features of the WooCommerce Subscription plugin. It can also be used in conjunction with other WooCommerce extensions like the Membership plugin which allows you to share specific parts and contents of your website to certain groups of users (ex: silver members, gold members, platinum members) for varying fees.

Need Help?

For a complete list of features and detailed documentations, visit the official WooCommerce Subscription product page.

There are other 3rd party subscription plugins out there and we’ve actually tried some. But in the end, we find ourselves wanting more when using these 3rd party extensions so we go back to the WooCommerce Subscriptions. Some 3rd party plugins simply can’t deliver enough.

We have handled several website projects that offer subscriptions-based products. We have assisted a client migrate his subscription website from a different eCommerce platform to a WordPress-WooCommerce-Subscriptions platform. We’ve also done custom development with subscription websites to meet very specific needs where customers want to add additional features that are not present in the Subscriptions plugin.

If you have any questions, please contact us. We are here to help.

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ecommerce, how to, woocommerce