Why WordPress is the Best Solution for Your E-commerce Store

More and more people and companies are turning to the Internet to sell merchandise or services. E-commerce stores have become so popular that in just three months in 2005, sales from e-commerce stores totaled $22.3 billion, according to the U.S. Census Bureau.

With an e-commerce site, you can sell practically anything from clothes to food, vitamins to art, even services, such as translating or writing. All you need to do is to make a great, easy-to-use and functional website.

For our clients, we always turn to WordPress – a great option for both novice and seasoned web designers. WordPress is very customizable to all your needs and has thousands of forums with discussions on how to navigate the site.

Read this blog for our advice or reasons why WordPress is the best solution for your e-commerce store and find out why Mashable said that “today, e-commerce on WordPress is ready for prime time.”

Three Reasons Why WordPress is the Best Solution for Your E-commerce Store

WooCommerce

WooCommerce

One of the best reasons why WordPress should be your first choice when it comes to e-commerce is “WooCommerce.” It’s a free, popular toolkit for your WordPress site.

WooCommerce is a platform that’s perfect for e-commerce startups because it can expand in many ways. With its huge flexibility, WooCommerce can be capable of selling downloads, physical products, virtual products, subscriptions, and more. Additionally, your products can be categorized and given sale prices. All these can help you grow your business sans the trouble of having a number of plugins and solutions to maintain.

This plugin also works seamlessly with PayPal, the number one way to accept payments online, as well as UPS, USPS, FedEx, etc. Even though you may be just one person packing and sending out your merchandise, you can be as efficient and trustworthy as a big retail giant, such as Amazon, with all the tools that WooCommerce provides.

WooCommerce also lets you run great promotions on your WordPress e-commerce site with specials, coupons, sales, promotional codes, and even gift certificates. Furthermore, the plugin keeps track of all your visitors, sales, turn around, etc. to provide you with an accurate picture of how your business is doing. You can see what your most popular products are, how many people come to your site and leave without buying anything, and how promotions affect your sales.

Digital Downloads

If you are selling photographs, music, books, or other digital downloads, WordPress is a great solution. WordPress has various plugins to sell your downloads without your customers ever having to leave your store. For example, Easy Digital Downloads lets you sell e-books and other downloads free of charge. The best part is that as long as you have an active WordPress e-commerce site, you can set up this plugin and start selling in minutes. They have over 190 extensions to truly set up your website to your needs and preferences.paypal

PayPal for Digital Goods is another reason why WordPress is the best solution for your e-commerce store. PayPal makes it just as easy to sell music as it is to sell shoes. The best part about using PayPal is its top of the line security. Clients feel safe entering their bank and credit card information, and you, the seller, feel safe knowing that PayPal will protect you from fraudulent attempts.

Affiliates

If you want to start an e-commerce site, you can start to make money without having any merchandize to sell. The way you can do that is through affiliate networking. Read our blog about the best WordPress affiliate plugins for more information. This is how an affiliate program works. Say you want to sell products from Amazon. You sign up to Amazon’s affiliate program, which gives you the right to sell their merchandise on your e-commerce website. When you make a sale, Amazon ships the item for you, and pays you a commission of the proceeds. This is a great way to make money online, as you don’t need to invest in any items to sell; you simply make money every time someone buys something from Amazon from your site.

The team at Behla Design, Graphic Design & Web Development, is dedicated to creating visual experiences that effectively tell our clients’ stories while engaging, exciting, and enticing their customers. Our firm consists of top web design, web development, WordPress, search engine optimization (SEO), and copywriting professionals that had worked in the graphic, print and web design industry for over twenty years. Contact us today to find out how we can help your next project.